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Technical Product Marketing Lead

Company: VirtualVocations
Location: Fort Worth
Posted on: January 27, 2025

Job Description:

A company is looking for a Technical Product Marketing Lead to build the product marketing function from the ground up.



Key Responsibilities

Lead product marketing initiatives including positioning, messaging frameworks, and go-to-market strategy
Crystallize ideal customer profiles and develop psychographic profiles for buyer/influencer personas
Oversee product launches and collaborate with cross-functional teams to drive adoption


Required Qualifications

5+ years of experience in product marketing, preferably in data engineering or developer-focused companies
Strong understanding of data technologies and market trends
Proven track record in executing go-to-market strategies for complex data and software products
Familiarity with marketing analytics and data-driven decision-making
Strong project management skills with the ability to handle multiple priorities

Keywords: VirtualVocations, Keller , Technical Product Marketing Lead, IT / Software / Systems , Fort Worth, Texas

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