Sr Digital Marketing Specialist

Company: Gartner
Location: Irving
Posted on: November 19, 2024

Job Description:

Role Purpose:The Marketing Specialist executes and helps drive Evanta's to enterprise level marketing programs, processes, and systems. This role will support direct members of the Marketing team, to execute our enterprise demand generation strategies. The position leverages a variety of digital tactics, including, but not limited to, paid search, paid social, re-targeting, and display to drive engagement, lead generation, and event registrations across multiple channels.Essential Functions/Major Responsibilities:

• Be hands-on with the strategy, design, execution, and reporting of distinct multi-touch, multi-channel digital demand generation activities across the business
• Determine what good looks like and build standardized, interlocking, campaign implementation plays that enable clarity, efficiency, scalability, analytics, and optimization efforts
• Implement exceptional collaboration across multiple stakeholder business units to define KPIs and aligned campaign strategies
• Leverage data to ascertain logical marketing segments and identify tactics to drive engagement
• Measure, analyze, and report on campaign performance as required and deliver weekly campaign performance briefs to marketing leadership
• Partner with core centers of excellence (COEs) both within Evanta and Gartner such as: Marketing Automation COE, Creative/Design COE, Campaign Marketing, Analytics and Database to ensure proper messaging, timing and execution of one-off and ongoing campaigns
• Expand our distribution footprint beyond owned channels (web, blog, email, social) through testing and experimentationRequirements:
  • A minimum of 3 to 4 years of experience in B2B digital demand generation role
  • Experience conducting keyword research, building ad groups, optimizing campaigns, and running programmatic display
  • Experience optimizing ad copy and managing 10+ concurrent campaigns
  • Hands-on experience managing and optimizing paid search, display and social tactics
  • Experience optimizing campaign budgets
  • Ability to manage cross-team collaboration and communication in a matrix organization
  • Outstanding organizational skills and the ability to manage multiple projects with competing deadlines
  • Strong comprehension of CRM, lead scoring, and sales funnels
  • Exceptional analytical skills paired with a solid understanding of Google Analytics
  • Ability to influence peers and management to support business goals
  • Ability to promote/sell ideas persuasively using data
  • Exceptional attention to detail
  • Proven creative thinking that can generate and execute innovative marketing ideas for integrated campaigns
  • Proficiency with CRM and Marketing Automation tools, preferably Eloqua
  • Ability to manage multiple projects simultaneously with exceptional attention to detail and impeccable execution
  • Solid understanding of digital marketing best practices
  • Creative problem solver with excellent verbal and written communication skills
  • Confident, self-motivated individual with a strong bias toward actionEducation:
    • Bachelor's Degree in Business Administration, Marketing or related fieldExperience:* A minimum of 3 to 4 years of experience in B2B digital demand generation role#LI-RB2#LI-HybridWho are we?At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.Since our founding in 1979, we've grown to more than 20,000 associates globally who support -15,000 client enterprises in -90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.What makes Gartner a great place to work?Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a .What do we offer?Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.Ready to grow your career with Gartner? Join us.Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 62,400 USD - 86,940 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to.Job Requisition ID:94615By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policyFor efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.

Keywords: Gartner, Keller , Sr Digital Marketing Specialist, Advertising , Irving, Texas